PR Research - Audience Analysis Resources

What are Demographics?

Examples of demographic information

According to Merriam-Websterdemographics are "the statistical characteristics of human populations (such as age or income) used especially to identify markets."

Demographics are used by political parties, businesses, marketing agencies, and companies in order to analyze trends and connections between population groups. The largest demographic survey in the United States is the Census, which occurs every ten years and collects demographic information about every citizen. Demographics can tell you what a person is like, in easy, digestible variables.

Examples of demographic information: age group, ethnicity, household income, number of children, and whether they are single/married/divorced.

Where to Find Demographics

Demographics are largely gathered via surveys, and are reported in statistics, articles, news reports, and more. Our main database for demographic information is DemographicsNow (linked below), but much information is also freely available via the links below.

U.S. Census Information

Resources for Demographics

 

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