According to Merriam-Webster, demographics are "the statistical characteristics of human populations (such as age or income) used especially to identify markets."
Demographics are used by political parties, businesses, marketing agencies, and companies in order to analyze trends and connections between population groups. The largest demographic survey in the United States is the Census, which occurs every ten years and collects demographic information about every citizen. Demographics can tell you what a person is like, in easy, digestible variables.
Examples of demographic information: age group, ethnicity, household income, number of children, and whether they are single/married/divorced.
Provides current statistical data and comparisons for a wide-ranging and continually updated array of topics, using both publicly accessible and proprietary sources. The chief types of data are related to marketing, demographics, and government information. Sources include market forecasts, dossiers, and industry reports.
Demographics are largely gathered via surveys, and are reported in statistics, articles, news reports, and more. Our main database for demographic information is DemographicsNow (linked below), but much information is also freely available via the links below.
Data profiles of America's communities. Covers education, employment, health and housing for 100,000 + different geographies, including states, counties, places, trial areas, and zip codes.
