Thomas G. Carpenter Library
1 UNF Drive
Jacksonville, FL 32224
Audience analysis is a multi-step process. In order to market to a specific population group, first you need to research the who, why, how, and what. How do you do that? By using research based on demographic and psychographic data from trusted, vetted sources!
On this library guide you will find information about resources, tools, and search strategies to help you with your research.