PR Research - Audience Analysis Resources

This guide specifically supports assignments in PUR3100 Public Relations Writing and PUR 4800 PR Campaigns but may also be useful to others.

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About this Guide

Here you'll find:

  • Information about resources, tools, and search strategies highlighted in library instruction sessions
  • Handy links to those resources
  • A place to submit other resources you find helpful for the Audience Analysis and Media Relations assignments associated with PUR 3100 and PUR 4800

 

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Psychographics

Demographics Resources

Media Outlets

Librarian

Maria Atilano's picture
Maria Atilano
Contact:
Marketing and Student Outreach Librarian
(904) 620-1564
Subjects: Public Relations
Tags: demographics, media outlets, public relations, pur3100, pur4800