PR Research - Audience Analysis Resources

This guide specifically supports assignments in PUR3100 Public Relations Writing and PUR 4800 PR Campaigns but may also be useful to others.

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Audience analysis is a multi-step process. In order to market to a specific population group, first you need to research the who, why, how, and what. How do you do that? By using research based on demographic and psychographic data from trusted, vetted sources!

On this library guide you will find information about resources, tools, and search strategies to help you with your research.